Consumers today are increasingly interested in health and wellbeing. Changes in lifestyles and concern about obesity rates mean that people want more low-calorie options, as well as added health and wellness benefits.
People expect more information about the ingredients and nutritional content of their food and beverages. In addition, parents and teachers want to oversee the diets and lifestyles of children in their care.
We meet these changing needs in a variety of ways:
A wider choice of beverages
In addition to sparkling beverages, we now offer a growing number of still beverages, such as juices, waters and ready-to-drink teas.
We provide low- and no-calorie options, such as Coca-Cola Light or Fruktime, as well as beverages with added health benefits, such as Fanta Orange and Fanta Lemon with Vitamin C.
Information about the ingredients
We aim to provide consumers with information about our beverages that is clear and easy to understand. To maintain a healthy body weight, for example, the most important information that people need is the calorie content of their food and beverages.
Responsible sales and marketing
While all of our beverages may be enjoyed as part of a healthy diet, we respect the wishes of parents and educators to oversee their children’s diets and lifestyles.
Helping people manage the calories they eat and drink is only one part of the so-called energy equation. To maintain a healthy body weight, people must burn off the calories they consume through physical activity.
We work with government agencies, sports and nutrition experts and others to support physical activity. For example:
- Annual support of The Grand-Prix in Rhythmic Gymnastics since 2006.
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