Sport and physical activity
Encouraging people of all ages to exercise more is a major focus of our community initiatives.
Since its foundation in 1994, Coca-Cola Beverages Belarus has been the Official partner of the National Olympic Committee of the Republic of Belarus. Traditionally the company provides organisational and in-kind support for the NOC and its regional departments’ sporting events such as the running competition in the Gomel region, the Victory Day sailing regatta, and the “Golden lynx” skating contest.
In addition to community sports programmes, we also support youth active lifestyle campaigns. In 2006 the BonAqua brand endorsed the Belarus National Rhythmic Gymnastics team, a relationship which continues today. Locally made television advertising and promotional materials using images of outstanding Belarusian gymnasts and the Rhythmic Gymnastics International Grand-Prix event contributed much to the promotion of sport and healthy living awareness.
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